The Value of Blogging & Editorial Content in a New Market

If you wanted to enter a new market one of the easiest ways to get ready to enter it is to start a blog or editorial content site about the topic.

An editorial site has the following advantages over a straight commercial site

• It is easier to link at an informational site. There is a huge pool of links open to bloggers that is not open to purely commercial sites. There are people out there who WILL NOT link to commercial sites but will link to content sites.
• It is also easier to trust a commentator as an unbiased industry source than a person building a new company.
• If you write things that are link worthy they will spread much more quickly than if they were hidden away deep inside a commercial site.
• When you write you create connections and gain exposure and trust, all of which can be leveraged to help push your ideas or get feedback on your ideas.
• If you seem like a fan of your topic it is far easier to access people with competing business interests, before they even think of you as competition.
• By studying and tracking a topic without committing to any business model, you learn the topic and then can build a business around opportunity